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Always and Forever

Hounslow, Hounslow, Greater London

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122 Hanworth Road

Hounslow, Middlesex


Greater London



Always & Forever have two stores, our flagship store in Hounslow is the largest with over 2500sq ft of Wedding & Bridesmaid Gowns, Prom & Evening Wear, Mother of the Bride & Menswear as well as a large selection of accessories, everything you could need for all those special occassion's

At Always and Forever Bridal London – Melbourne, We pride ourselves on being the leading premier bridal wedding dresses stockist in London. We support one of the largest collections of beautiful wedding gowns in London. Always and Forever carry award winning bridal and exclusive designers from London – Melbourne;- such as , Nicole Sposa,  Mori Lee, Madeline Gardener New York, Pollardi Couture, Alessandra Rinaudo, Modeca Europe, House of Nicholas, Made with Love, Oppulence, Romantica of Devon, Mark Lesley, Jadore and many more.

With over 28 years in the Industry, Always and Forever Bridal is a family run and owned business, renowned for its customer service, Always and Forever has become London’s most sort after and trusted bridal store, for brides to be when shopping for their Wedding Gowns and Bridesmaid Dresses.













I've been to quite few bridal shops and Always & Forever was the best. The dress I chose with the help of Natalie was so stunning, everyone commented how beautiful it was. Always & Forever has a huge selection of dresses and all very reasonably priced. They have these beautiful 360 mirrors which make the experience even better. Everyone at the shop was really friendly and helpful and made me feel at ease. Special thanks to Natalie and Angie for looking after me so well. Highly recommend Always & Forever.

Very attentive staff, actually helped us out keeping the store open a bit later as we were delayed on our way. It shows very good will and it will definitely be recommended if the need arises. You are most welcome to bring some bubbly to celebrate as they provide the glasses, but keep it civil. Wonderful dresses to be seen and a very casual atmosphere as far as the staff goes.

brought my dress from here.. The staff were amazing and helped me find the perfect dress for my wedding .They all were very polite and helpful. Recommend here if your looking for your dream wedding dress. Want to thank the staff for their help.. my dress was beautiful.. from Mrs Rachel smith

Amazing service, beautiful dress! The ladies at Always & Forever were most helpful and patient. Helped to make my special day even more astounding! Thank you so much!

After my sister finding her Wedding Dress at Always & Forever a few years ago, we returned to the store last week in search for a dress for my wedding next year. Angie, Pauline and the team are so lovely and welcoming, instantly putting you at ease. We were left to browse through the wide variety of dresses and then was helped with trying them on. After trying on around 8 – 10 dresses, I found “The One” and couldn’t be happier! Big Thank you to Pauline and Angie!